1) If you do not already have a domain name choose 5 names. You’re choices may already be taken. Your domain name should be easily identifiable, easy to explain over the phone and print on a business card. Most short names are usually taken; long names can be good if they click in someone’s mind. Try out your ideas on several people. Then ask them in a few days if they remember how to spell it. How long (in years) will your domain be registered?

2) List e-mail addresses you want associated with your domain name (info@###.com, sales@###.com, support@###.com).

3) In order for your site to appeal to your primary audience, what style or “voice” will you use (conservative, hip and trendy, etc.)?

4) Which web sites do you find are the most appealing?

5) List a series of web site URLs with designs or schemes that appeal to you and give reasons why.

6) List any particular fonts to be used. It is unwise to use more than 2-3 major fonts.