1) What does your company do?

2) Who do you do it for?

4) List hours of operation, time zone (PST, EST) and days closed.

5) What are the needs your business satisfies for your customers? What words or images will impart those needs? It is important to paint a mental picture for customers using words, colors and images. What analogies can be used to explain offers in simple, understandable terms?

6) Do you have a brick and mortar or other off-web locations or contact point (like a mail order catalog)? How do you see the web site and off-line business working together? What are the weak points of each and the strong points that can be exploited?  

7) How does your business and products benefit your target audience? Please specify a clear list of bullet items of benefits. What can your business offer your visitors, what’s in it for them, how can you help them? What problems do your prospects have that your business solves? 

8) List features of your products and/or services? Please specify a clear list of bullet items. 

9) List 30 words or phrases that describe your business. Pick words/phrases relevant to your business. List all keywords that would link search engines to your web site. Phrases should be both specific and general.

10) Write a 25 word description of your business to be displayed and used in search engine submissions. Describe what your business offers, to whom it is offered and a succinct reason your business should be considered.

11) Write a 50 word description of your business to be displayed and used in search engine submissions. Describe what your business offers, to whom it is offered and a succinct reason your business should be considered.

12) Do you have a business slogan or catch phrase?

13) Give reasons why your business clearly beats the competition? What is your USP (unique selling proposition)? Customers tend to look for information as a priority over shopping on-line

14) List some of your competitors’ web site URL's:

15) What is your budget for the completion of the web site and yearly maintenance?

Continue to Part 3-----> or Return to Part 1 ------>